Warner Bros. Film Group said in a statement to CNN Tuesday: “Warner Brothers regrets its recent insensitive social media engagement. The studio offers a sincere apology.”
The Warner Bros. Film Group has apologized after the Twitter account for its “Barbie” film sparked backlash over its embrace of memes that appeared to depict the character immersed in atomic blast imagery from Universal’s film “Oppenheimer.”
The tweets from the “Barbie” account were later deleted. But screengrabs posted on Twitter, now officially known as X, showed the “Barbie” account responding positively to a meme of a mushroom cloud superimposed on the head of Margot Robbie, the film’s star, and to another post depicting “Oppenheimer” actor Cillian Murphy carrying a cheerful Barbie on his shoulder against a burning backdrop.
“We take this situation very seriously and demand an appropriate response from the US headquarters,” Warner Bros. Japan said in a tweet Monday. “We apologize to anyone who felt uncomfortable by this inconsiderate response.”Meanwhile, a rival hashtag – “NoBarbenheimer” – has garnered attention on social media in Japan, with people using it to criticize the “Barbie” account’s conflation of the two films.
Jeffrey J. Hall, a US academic based in Tokyo, tweeted: “The #NoBarbenheimer controversy is a reminder of the perception gap between Japan and the US over the issue of nuclear weapons.
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