Tourism Malaysia launches the Visit Malaysia Year 2026 campaign with a focus on showcasing Malaysia as a world-class tourist destination. The campaign features a new logo, fresh branding, and adorable sun bear mascots.
Tourism Malaysia has launched the Visit Malaysia Year 2026 campaign, featuring a new logo, fresh branding, and adorable mascots. Prime Minister Datuk Seri Anwar Ibrahim officiated the campaign's launch yesterday, 6 January, calling it a key step in showcasing Malaysia as a world-class tourist destination while promoting growth across all states.
'With Malaysia's potential as a world-class tourist destination, VM2026 is set to not only enhance tourism but also create jobs and improve the country's global image, driving growth in other sectors beyond tourism,' said Tourism Malaysia, according to the New Straits Times. For 2026, Malaysia has chosen the endangered Malayan sun bear as its campaign mascot, symbolising a commitment to wildlife conservation. The mascots, Wira and Manja, are designed to be playful and approachable to appeal to all ages. Wira, the male sun bear, wears a 'Visit Malaysia 2026' badge on his chest and a batik scarf around his neck. Manja, the female sun bear, is dressed in a batik sash with a matching bow on her head. Her design also features eyelashes and rosy cheeks to add a touch of charm. The sun bear replaces the hornbill, which served as the mascot for the 2020 campaign. The new Visit Malaysia 2026 logo beautifully integrates elements of Malaysia's cultural and natural heritage. The design incorporates batik patterns and colours, representing Malaysia's five major communities — Malays, Chinese, Indians, Sabahans, and Sarawakians. The font draws inspiration from traditional wood carving, while the inclusion of the hibiscus (Bunga Raya), Malaysia's national flower, ties the logo to its national identity
Visit Malaysia 2026 Tourism Sun Bear Mascots
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