Universal Music Group, the world’s largest music company, and streaming behemoth Spotify on Sunday announced a multi-year direct deal that will affect...
The deal is intended to increase value via subscription levels and selling products over a focus on scale in streaming. – AFPPIC
“Artists, songwriters and consumers will benefit from new and evolving offers, new paid subscription tiers, bundling of music and non-music content, and a richer audio and visual content catalog,“ the statement read. It appears to indicate a sign of compromise when it comes to Spotify’s controversial “bundling” rollout, which saw the Stockholm-based company reclassify its paid streaming plans to include audiobooks – meaning payments were split between music and book publishers.
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