Fair & Lovely which has been sold since 1975, generated about US$500 mil in sales in India last year. FMTNew Unilever
MUMBAI: Unilever will drop the word “fair” from its “Fair & Lovely” brand of skin lightening products which are popular in South Asia but have long been criticised for promoting negative stereotypes against people with darker skin.Products marketed for skin lightening have a huge market in South Asia due to a societal obsession with fairer skin tones, but those notions are being questioned more frequently as perceptions change.
Unilever’s ‘Fair & Lovely’ brand dominates the market in South Asia. Similar products are also sold by L’Oréal and Procter & Gamble. In India, fairness products have long been endorsed by leading Bollywood celebrities, as well as other popular youth icons. The brand name change is subject to regulatory approvals, the company said in a filing to the exchanges. It did not specify what the new name would be.
This month activists started petitions on Change.org, drawing thousands of signatures, including one by Nina Davuluri, who in 2014 became the first Indian American to be crowned Miss America.
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