Fair & Lovely which has been sold since 1975, generated about US$500 mil in sales in India last year. FMTNews Unilever
MUMBAI: Unilever is considering marketing changes to its dominant line of skin lightening creams, according to a company source in South Asia, even as the company and its rivals face a growing global social media backlash against such products.
Amid Black Lives Matter protests in recent weeks, some of the companies have been heavily criticised for selling products promoting “colourism”, or discrimination based on skin colour. Calls for Unilever to stop marketing Fair & Lovely have been around for years, but the outcry has now surged.
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