'Unifying Mailing Lists to Enable Customer Personalization' cc: hackernoon dataladder recordlinkage mailinglist
Today, consumers use a wide variety of devices, browsers, and channels during their buying journey. Although the advent of online shopping has opened big opportunities for brands, at the same time, the disparity in customer data has drastically increased. Companies capture, track, and store customer data at various sources. This gives birth to serious data quality issues, including format variations, incorrect patterns, missing information, and record duplication.
Decreased customer engagement since the brand fails to understand their customer’s preferences and buying intentions. Duplicate marketing efforts incurred due to the presence of multiple records for the same individual can cause you to waste a lot of time and resources.
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