Womenswear brand Ulla Johnson has teamed with resale platform Archive to roll out Ulla Johnson PreLoved.
Ulla Johnson, founder and creative director of her namesake brand, said, “Archive’s breadth of offerings and ease of integration have enabled us to create a one-of-a-kind program that feels authentic to the Ulla brand and that we can continue to grow in the future.”
“Ulla Johnson is an inspiring designer who creates ‘future heirlooms’ that are crafted with care and that are meant to live many lives,” said Emily Gittins, chief executive officer and cofounder of Archive. “We’re extremely proud to partner with her to launch a customized resale program that gives shoppers an easy way to buy and sell preloved Ulla Johnson items and, ultimately, help create a more circular fashion economy.
The launch of the program comes as demand for resale continues to grow. For its part, Archive works with brands to create customized, branded resale experiences for consumers that drive conversions as well as to increase customer acquisition and maintain shopper loyalty.
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