The idea behind the project was to photograph Fay Archive products worn by individuals who live in those isolated places as they go about their daily lives — no filters and no hair and makeup needed.
brand, the history of Fay dates back to the ’60s, when a Maine entrepreneur created a workwear jacket with four metal-plated hooks that was quickly adopted by fishermen and then firemen. The Della Valle brothers, majority owners of Tod’s Group, transformed that functional canvas piece, enriched with leather sleeve trims and a corduroy collar, into a high-end urban signature garment.
They began working with vintage expert, fashion retailer and men’s street-style celebrity Alessandro Squarzi, who owns more than 6,000 original Fay pieces, naming him creative director, and teamed with Italian photographer and reporter Davide Monteleone. The first series of short movies featured real people wearing pieces from the Fay Archive working in close contact with nature, including a Swedish shipwright and a Gotland-based kipper producer, among others.
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