Drug makers will have to start including the list price of medications in their television ads, the Trump administration says
The move is the first rule implemented from the administration's blueprint to lower drug costs, which was released a year ago."Requiring the inclusion of drugs' list prices in TV ads is the single most significant step any administration has taken toward a simple commitment: American patients deserve to know the prices of the healthcare they receive," said Health & Human Services Secretary Alex Azar.
It rolled out a voluntary measure last October to direct consumers during TV ads to drug maker websites for pricing information instead of including the specific list price in ads."We are concerned that the administration's rule requiring list prices in direct-to-consumer television advertising could be confusing for patients and may discourage them from seeking needed medical care," said Stephen Ubl, the group's CEO.
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