The Trump administration finalized a rule that will require drugmakers to disclose prices in consumer-directed television ads, despite skepticism the move will lower the high cost of medicines
The information should appear in text large enough for most people to read and include a statement that patients with health insurance may pay a different sum.HHS Secretary Alex Azar called the requirement "the single most significant step any administration has taken" toward price transparency, in a news release. But health policy experts are skeptical it will have any impact on drug costs.
The drug industry spent more than $5.5 billion on advertising in 2017, including nearly $4.2 billion on television ads, according to HHS.By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time.
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