Auto123 was on hand last week to help kick off Toyota Canada’s cross-country road trip to mark its 60 years of operation. Happy Kanreki!
“Canada’s Car Company.” The automaker behind that tagline is of course Toyota Canada, which sells more cars here than any other. And with the division celebrating 60 years of operation in our country, bright minds came up with the idea of celebrating it with a little 9,000-km, coast-to-coast road trip. One featuring a host of the carmaker’s newest and brightest models, of course, but really starring some amazing scenery.
Explained Stephen Beatty, Corporate Secretary at Toyota Canada, to the gathered group of bleary-eyed auto journalists gathered on an early morning last week in St. John’s, Newfoundland, Kanreki “represents a ‘rebirth’ – an opportunity to reflect on one’s life, take stock of the present, and prepare for the future.”
The 2024 Toyota Crown Signia | Photo: D.Boshouwers The 2024 Toyota Crown Signia, on the road | Photo: D.Boshouwers Land Cruising We were greeted on our arrival at Port aux Basques' ferry dock by a huge fogbank, specially ordered by the good folks at Toyota to add some mist-ic magic to the day.
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