TikTok to invest billions of dollars in Southeast Asia -CEO

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TikTok to invest billions of dollars in Southeast Asia -CEO
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Short video app TikTok plans to invest billions of dollars in Southeast Asia over the next few years, its CEO Shou Zi Chew said on Thursday. | Reuters

TikTok Chief Executive Shou Zi Chew on Capitol Hill in Washington, U.S., March 23, 2023. REUTERS/Evelyn Hockstein/File photo

JAKARTA -Short video app TikTok plans to invest billions of dollars in Southeast Asia over the next few years, its CEO Shou Zi Chew said on Thursday. Chew said at an event held in Indonesia that TikTok’s content is becoming more diversified as it adds more users and expands into e-commerce. TikTok is owned by China’s ByteDance.Southeast Asia is one of TikTok’s biggest markets in terms of user numbers. But the platform has yet to translate the large user base into a major e-commerce revenue source as it faces fierce competition from bigger rivals of Sea’s Shopee, Alibaba’s Lazada and GoTo’s Tokopedia.

TikTok’s e-commerce platform lets consumers purchase goods through links on the app during livestreaming.

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