Audiences pay more attention to celebrities, influencers, and social media personalities than journalists, a report says.
NEW YORK, USA – The number of people globally who initially access news through a website or app has dropped by 10 points since 2018, and younger groups prefer to access news through social media, search or mobile aggregators, according to a report released on Tuesday, June 13.
TikTok is the fastest growing social network in the report, used by 20% of 18- to 24-year-olds for news, up five percentage points from last year. Fewer than half the survey respondents expressed much interest in news at all, down sharply from 6 out of 10 in 2017. Less than a third of the survey’s respondents said that having stories selected for them based on their previous consumption is a good way to get news, a 6-point decline from 2016, when the survey last asked the question. Yet people still slightly prefer to have their news chosen by algorithms than by editors or journalists.
Across markets, 56% of people say they worry about identifying the difference between real and fake news on the internet – up 2 percentage points from last year.
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