‘TikTok therapy’ gains traction in Singapore as counsellors share mental health tips, own struggles in short videos

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‘TikTok therapy’ gains traction in Singapore as counsellors share mental health tips, own struggles in short videos
TherapySingapore
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SINGAPORE, Aug 12 — A young woman in an online video speaks bravely about the agony of heartbreak she once felt, a time when it seemed that the suffocating pain would last...

Ten countries, 133 days and nearly RM18,000 spent: Here’s how this Malaysian travelled from KL to Istanbul on buses and trainsThe trend, called ‘TikTok therapy’, essentially refers to the practice of sharing mental health tips and self-help strategies on social media platforms by mental health professionals and advocates.

The woman is Nur Adam, 35, a trauma recovery therapist. She is part of a small but growing community of therapists in Singapore who are double hatting as content creators, hoping to raise greater awareness of mental health struggles. Clips like this were often published by therapists in the United States and the United Kingdom before the Covid-19 pandemic.

The same year, she quit her civil service job and made a career pivot. She then went on to study for a master’s degree in counselling. Four years later, The Good Life Therapy was born — both on social media and in person.The 27-year-old mental health advocate started his @mentalhealthCEO page in 2020 to de-stigmatise mental health struggles after realising that he had symptoms of anxiety and obsessive-compulsive disorder after viewing a social media post.

Some professionals saw the opportunity to jump on the bandwagon to meet that need — condensing complex, technical information into bite-sized, accessible content to educate the public. Tan said that the team also realised that getting therapists to share their own experience on camera helps open more doors, because it assures viewers that therapy offers a non-judgemental environment.

“I also showed them to my husband, so he understands why I sometimes get bursts of energy and why I get burnt out very fast as well.” Student Elias Soh, 21, said that he found mental health content visually engaging and useful when he was studying social work at a polytechnic, because it allowed him to better understand himself and other people’s behaviour.

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