TikTok, RedNote and the crushed promise of the Chinese Internet

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TikTok, RedNote and the crushed promise of the Chinese Internet
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JOHOR BARU: Police are looking for public cooperation following the discovery of a Thai woman's body at a shopping mall in the city centre, here.

Sens. Cory Booker , left, and Ed Markey hold a Democratic press conference regarding the potential TikTok ban, on Capitol Hill in Washington on Thursday, Jan 16, 2025. With access to an online population of one billion and an army of hardworking, resourceful engineers, China ’s Internet platforms are world-class in their design, functionality and user experience — as is demonstrated by TikTok and now by RedNote, or Xiaohongshu in Chinese.

I spent hours scrolling those so-called cat tax photos and chuckled at the cute and earnest responses. This is what the Internet is supposed to do: connect people. More important, RedNote demonstrated how competitive a random Chinese social media app can be from a purely product point of view. That year, Tencent’s revenue grew 56%, while revenue at Alibaba, the e-commerce giant, surged 60%. Didi raised nearly US$10bil in funding, mostly from international investors.

As China’s population continues a steady decline – it fell a third consecutive year – the big tech platforms are running out of new users. WeChat has about 1.4 billion accounts, bigger than the Chinese population. Even a second-tier social media app like RedNote, which is popular among young, urban and affluent female users, amassed more than 300 million users. For such companies, international expansion is the natural next step.

It’s well known that China’s leader, Xi Jinping, is no fan of the digital sector, unless it is being used to advance his agenda of national rejuvenation.

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