Following the announcement of a potential TikTok ban in the US, Americans are migrating to other platforms like China's Xiao Hong Shu. This shift has led to a surge in Chinese language learning on Duolingo, with a 216% increase in US users, many citing TikTok as their source of discovery.
Following the announcement of a potential TikTok ban in the United States that will take place starting Sunday , Americans have been flocking to other social media platforms to satiate their thirst for TikTok-styled content.According to a report by Tech Crunch, language learning application, Duolingo , has reported a 216% spike in users learning Chinese in the US following this great online migration from TikTok to Xiao Hong Shu .
On top of that, when new users are asked ‘how did you hear about us‘, a significant number of people selected ‘TikTok’ as a response.There was an increase in app downloads too The application intelligence agency, Appfigures, also shared details about the consumer demand for Duolingo’s language learning courses.
They reported a 36% increase in downloads in the US, across Apple’s App Store and Android’s Google Play store combined as of January 3, an early sign that users may have tried out different Chinese social media platforms before choosing to join Xiao Hong Shu.Also read: Indonesian Netizens Share Why They Would Rather Move to Malaysia Than Stay in Indonesia
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