Songs continue to explode on the app, but listeners often fail to form a connection with the artists behind the singles
This approach may also help build name recognition for a previously unknown artist; the guest vocalist is like a four-term senator endorsing a promising newcomer. But the remix can be risky for a song that lacks context, because for casual streamers, the better-known artist might eclipse the newbie.
A third old-school technique to get an artist’s face, rather than just her song, in front of potential fans involves harnessing brand muscle. Ashnikko’s “Stupid” enjoyed success on TikTok last year ; she recently inked a deal for a Beats by Dre campaign.
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