Watch the latest visual from the rising Dimes Square singer.
The burgeoning music and nightlife scene coming out of NYC’s downtown has been churning out a slew of impressive acts like The Dare, Frost Children, Club Eat, and more. Among them is Thoom, the Beirut-born artist creating entrancing, shadowy left-of-center concoctions.
If you’re on the scene, you’ve more than likely seen the singer and producer perform on the same bills as many of her peers, often wearing lacy corsets or shimmering pop star get-ups, jumping to electronic-laced thumpers in neon rooms . Her latest music, however, is a departure.
Over eerie, almost fairy tale-like production, Thoom breathily sings about her big, horny feelings, touching someone’s brow, and sucking someone’s “bulgy face.” In a press release, it’s described as a “psychosexual Lynchian drama,” and there’s certainly a dose of surreality in the song as she elaborately expresses her sexual desires. Underneath all that, one can also sense a creeping subversion of power dynamics, especially as she demands to her suitors on the hook, “Make it work for me.
All of these themes play out in the song’s music video, shot in empty corridors and the streets of Jordan. Though she’s mostly seen alone or running past bystanders in its frenzied, night-lit scenes, Thoom tells NYLON that she faced plenty of obstacles shooting the video as she found herself inadvertently having to work against the male gaze.
“The video was shot in Amman and [Director of Photography] Ramzi and I ran into a lot of trouble,” Thoom tells NYLON. “The whole time we were shooting we knew there were a lot of eyes on us and that security or police could stop us at any moment. I had this blue corridor location that I knew I wanted to shoot in, but this man that worked there thought I was a wh*re or something, and had security escort us out the building.
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