Segment, a data analytics startup, raised $175 million in Series D to challenge Oracle and Salesforce in the CRM space.
Segment raised $175 million in Series D funding, bringing their total fundraise to $284 million since 2012. Accel, GV, and Meritech Capital co-led the round.
The company, which is currently around 350 employees, announced today that it raised $175 million in Series D funding. Existing investors Accel and GV co-led the round with new investor Meritech Capital. Other existing returning investors include Thrive Capital, Y Combinator Continuity, and eVentures.
"The cloud suites were built first around offline CRMs, and then acquired their way into a fragmented suite of marketing channels," Reinhardt explained. "In a world where the CRM is only a small slice of the customer experience, it's much more strategic for the customer to have a better experience in the first place," said Reinhardt.
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