Forget TikTok. There’s another misinformation-filled, foreign-backed media platform we should worry about.
All the private communications coming to light because of the litigation make clear how obsessed everyone at Fox is with ratings, but in this case high ratings are important because they justify higher carriage fees, not higher advertising revenue. Same thing, you might say, but only if we agree that what matters is the content’s popularity, regardless of its truth. It isn’t merely through advertising that the more popular becomes the more profitable.
And if my nonsensationalist newsletter has 100 paying subscribers and your they’re-coming-for-you conspiracy-peddling newsletter has a million paying subscribers, advertising isn’t what is creating the incentives to lean into polarizing sensationalism. As Justin PetersAdvertising has its downsides as the default business model to apply to all new forms of media, and I find indiscriminate advertising as annoying as the next person.
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