Some slap-fighting beatdowns have gone viral, including a video from eastern Europe showing a man who continues to compete even as half of his face swells to seemingly twice its size
LAS VEGAS — The competitors stand rigidly upright with their hands behind their backs, waiting to absorb a brutal slap to the face.
“There’s nothing fun, there’s nothing interesting and there’s nothing sporting,” Nowinski said. “They’re trying to dress up a really stupid activity to try to make money.” Despite the naysayers, White said he believes slap fighting will follow a similar trajectory to mixed martial arts, which the late Sen. John McCain referred to as “human cockfighting” in 1996, when the UFC didn’t have weight classes or many rules. McCain’s criticism helped force the organization to become more structured, leading to its widespread acceptance.
But White’s enterprise was hampered when he was captured on video slapping his wife on New Year’s Eve. White apologized, but has acknowledged it damaged efforts to get the league off the ground. White is no newcomer to controversy: Former UFC fighters Kajan Johnson and Clarence Dollaway filed a lawsuit in 2021 against Endeavor, the organization’s parent company, alleging that UFC takes an inordinate share of the profits.
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