Wellness is increasingly a key priority for consumers, according to the latest research from consulting firm McKinsey & Company.
Wellness is increasingly a key priority for consumers, according to the latestThe estimated spend on wellness products and services is more than $450 billion in the United States and rising at more than 5% annually, McKinsey found.
Digestive or gut health, women's health and sexual health are among the areas driving more of that spending and purchasing power, Anna Pione, a partner at McKinsey, tells Axios.Millennials are the key group to watch. They prioritize health and wellness more than any other generation, Pione says.
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