Air Mail Look, the first editorial spinoff for the digital magazine, will publish on the first Friday of every month and cover topics including sex, wellness, skin care and mental health.
“We want to uphold the Air Mail [standard] of really going deep into a subject and exploring in a way that is not really common in [the beauty] world,” Wells explained. “The audience for beauty used to be very specific. And now it’s Silicon Valley billionaires trying to bio-hack their way into a long life and flat abs. Everybody seems to be engaged in this subject in some way or another.”
“Linda is a double threat,” Carter said. “A funny, engaging and informed writer and a brilliant editor. We plan to build all our new titles around editors. And in her field, there is none better or more followed than Linda. Without her, we would never have created Look.” Wells and the Air Mail team began in earnest to plan out Look only last January. “It’s been a very fast turnaround,” she said, although the impetus for the vertical was apparent early on.
“Once people started taking pictures of themselves, and social media allowed a way to communicate that to an enormous audience,” she said, “it changed the way that people thought about the way they looked and the way they presented themselves to the world.”
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