The U.S. Open for the 1%: prime seating, concierge service and more — all for $10,000

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The U.S. Open for the 1%: prime seating, concierge service and more — all for $10,000
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U.S. Open: What attending a Grand Slam tennis tournament is like for the 1%

When Michele Capaccio attends the U.S. Open, perhaps the last thing on her mind is tennis. Instead, she talks about the hospitality, the ambience and even the sushi she is served.For Capaccio, the “event” is being a guest in what many consider the tournament’s ultimate luxury suite, hosted by Emirates airline. The center-court setup is designed to mimic the deluxe experience aboard an Emirates flight, with hostesses attending to the needs of the up to 80 guests on hand for each session.

Emirates, a major U.S. Open sponsor that pours more than $50 million into the program, is nevertheless one of many companies that have suites at the event. The United States Tennis Association , which runs the U.S. Open, also notes that the suites — typically, for groups up to 20 — can be rented by anyone. The cost ranges from $15,000 to more than $100,000, depending on the session and demand.

That’s a point not disputed by the USTA, which notes that the average household income of a U.S. Open attendee is $216,000. And as the event pushes into its later days, the crowd seemingly becomes more well-heeled and eager to spend. “There aren’t enough high-end offerings we could offer for the second week and the finals sessions. We run out of inventory,” said Corio.

There has been backlash to the VIP trend. In the rock world, some have said that a music born of rebellion defies the very idea of offerings that cater to the well-heeled and keep the masses at bay.

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