The Phuture lies in plant-based meat products

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The Phuture lies in plant-based meat products
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Founded in 2018, Phuture manufactures plant-based products at its factory in Klang, Selangor. theSun theSundaily news plantbased Malaysia business

Plant-based meat producer Phuture Foods plans to expand its reach to 1,000 locations in Malaysia this year, from 300 currently, by partnering more food service providers.

Yap is adamant in maintaining this B2B focus, as food service providers now make up 70% of its business, while the remaining 30% comes from retail. “Sales from these markets will be picking up because chicken is the staple protein source for their people.”

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