The camera improvements and addition of a titanium frame to the premium models of the iPhone 15 range have propelled the device to “a whole new level”, analysts have said.
Apple unveiled the new flagship handsets in its annual September event, confirming major camera upgrades across all four new phones, including better zoom options and Portrait photos now able to be captured automatically.
“The iPhone remains a core and lucrative product for the company, representing a gateway to the Apple universe of accessories, services and other high margin businesses. “It reflects just how refined the iPhone and Watch devices are and how tough it has become to deliver truly disruptive updates every year,” he said.“It’s good to see 5x optical zoom on the iPhone Pro Max,” he said.
"It will be fascinating to see how customers and the industry responds to Apple’s carbon neutral branding," Leo Gebbie, principal analyst for connected devices at CCS Insight, said.
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The new iPhone 15 is a crowd pleaser, experts sayThe camera improvements and addition of a titanium frame to the premium models of the iPhone 15 range have propelled the device to “a whole new level”, analysts have said.
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