Thailand hopes to boost its tourism revenue by targeting high-spending groups like Indian wedding parties and honeymooners
Famous for its white-sand beaches and nightlife, Thailand hopes to tap into"pent-up demand" from the multi-billion-dollar Indian wedding industry, Tourism Authority of Thailand deputy governor Siripakorn Cheawsamoot told Reuters in an interview this week.
The Southeast Asian country relies heavily on tourism as a driver of economic growth. Foreign arrivals plummeted to just 428,000 because of the COVID-19 pandemic, compared with a record of nearly 40 million in 2019 when tourism made up 12% of GDP. Indian weddings in Thailand can last up to a week and include everything from event planning to catering, decoration and transportation.About 60% of Indian destination weddings in Thailand were those of residents of India, while the remainder were from overseas Indian families, he said, so Thai tourism representatives in Mumbai and New Delhi are expanding partnerships with wedding planners.
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