There are some compelling reasons why.
other outlets, the first clue was the time at which the NFL decided to make the announcement: at midnight on Thursday. Those following Swift will know that the musician has a new album titledarriving on Oct. 21, and has been releasing a lot of information about the upcoming record at midnight. Although the NFL’s announcement made no mention of Swift, some industry insiders believe the timing was an indication to the superstar.
If you ask us, this interpretation is a bit of a stretch — at this point, midnight has become a standard time for all musicians to release new songs, albums, make announcements, etc., but we digress. But there are more compelling reasons. The Super Bowl’s change of sponsors presents a stronger case for Swift being the next halftime show performer; in previous years, it turns out that Swift was reportedly contractually unable to perform at the Super Bowl halftime show due to being locked in a contract with Diet Coke and Coca Cola, Pepsi’s number one competitor. Now, with Pepsi out of the picture, it seems natural that Swift’s path to the Super Bowl halftime show can finally go forward unimpeded. .
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