Apple Music is replacing Pepsi as the official sponsor of the NFL Super Bowl halftime show
Apple Music is replacing Pepsi as the official sponsor of the NFL's Super Bowl halftime show. Pepsi has been featured during the NFL's premier event for a decade, where some of the largest names in the music industry past and present have performed for the fans in attendance and millions watching from their homes around the world. The NFL and Pepsi signed a 10-year sponsorship in 2013, following a 2007 agreement.
"Music and sports hold a special place in our hearts, so we're very excited Apple Music will be part of music and football's biggest stage," said Oliver Schusser, Apple's vice president of Apple Music and Beats."We're looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.
Media companies have become heavily invested in adding sports to their packages to entice fans to sign up and become subscribers. Along with sponsoring the NFL's Super Bowl, Apple has also signed on to stream Major League Baseball and Major League Soccer games. Amazon has secured the exclusive rights to Thursday Night Football, as fans have now had to stream the weekly games on Prime Video instead of viewing on the FOX cable network or NFL Network.
Apple Music plans to promote the Super Bowl over the next couple of months by sharing sneak peeks on Twitter, Instagram, and TikTok at its @AppleMusic accounts. Super Bowl performances used to rely on older acts like Bruce Springsteen and Tom Petty, but Pepsi's time as sponsor ushered in a new era with fresher acts that appeal to a younger generation.
0commentsFOX has the rights to Super Bowl LVII. Broadcasters Kevin Burkhardt and Greg Olsen will call the game, with Erin Andrews and Tom Rinaldi working the sidelines.
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