Tarte Cosmetics is hosting a 12-hour TikTok Shop livestream to support Hurricane Helene relief efforts, benefitting World Central Kitchen.
The brand tapped more than 20 creators with a combined following of 45 million-plus to host the stream from 10 a.m. EST to 10 p.m. EST Tuesday, among them Lexi Hidalgo , Vidya Gopalan and Samantha Jo Schreiber .
One-hundred percent of profits will go toward World Central Kitchen, which is providing on-the-ground support for those impacted by Hurricane Helene, which made landfall Thursday and has caused flooding and power outages in the Carolinas, Georgia, Florida, Tennessee and other areas along the Southeast coast. At least 130 people have been reported dead, according to state officials.In tandem with the livestream, all proceeds from sales made via tarte.com until 10 p.m.
“We wanted to provide meaningful aid during natural disasters, and today, that mission is more urgent than ever,” Kelly said in a statement.. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google WWD and Women's Wear Daily are part of Penske Media Corporation. © 2024 Fairchild Publishing, LLC. All Rights Reserved.
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