The top 10 beauty brands by TikTok Shop sales in 2024, plus the bestselling product of each. Tarte Cosmetics took the top spot — see who else won.
remains an enigma for many brands in search of sales success — and a cash cow for others who have benefited either from early adoption, product alignment with the platform’s trends, or both.brands by TikTok Shop sales in 2024, per Charm.io — for instance. Tarte, which so far this year has raked in more than $21.5 million in sales via the platform, joined TikTok Shop in September 2023 and saw swift success with its Maracuja Juicy Lip Plump line.
GuruNanda, meanwhile, epitomizes how impactful TikTok trend alignment can be in catalyzing sales of the right product at the right time. Oil pulling — an Ayurvedic practice of swishing edible oils in one’s mouth to improve breath and oral health — saw a rise on TikTok in 2022, prompting a swell in Amazon sales of GuruNanda’s hero coconut oil.
There’s also retailer Cocomint Beauty’s storefront, known as a reliable avenue to purchase oft-duped K-beauty products by brands which don’t operate their own storefront on the platform, such as, too, has risen through the TikTok Shop ranks, selling $4.7 million worth of its Glycolic Acid 7% Exfoliating Toner during the first half of 2024.
Here, the top 10 beauty shops on TikTok Shop by total first-half revenue and the top-selling product for each, per Charm.io.. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google WWD and Women's Wear Daily are part of Penske Media Corporation. © 2024 Fairchild Publishing, LLC. All Rights Reserved.
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