Before the industry could calculate summer’s final box office figures, they had to wait for Disney, which had the final say. Because when you have a Marvel movie like Shang-Chi and the Legend…
as studios looked to find a financial way during a continued pandemic where kids under 12 aren’t cleared for vaccinations yet. All in, summer 2021 is +893% from the same first weekend in May through Labor Day period last year which posted a notorious low of $176.4M. The last time summer was around this $1.7 billion level was 29 years ago in 1992 when the season grossed $1.73 billion.The good news is that we had a summer, unlike last year when the pandemic forced theaters to remain shuttered.
’Does the hybrid formula work? If you ask Scarlett Johansson, that’s an absolute ‘No’, from a money standpoint. However, it’s important to remember in regards to the downside of the model that it’s not just about money moving forward from a previous ancillary, and a window collapsing. It’s far more severe than that. Piracy, is the absolute killer here.according to piracy and distribution sources with knowledge is officially the most pirated feature of the summer.
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