From Jelena Osropenko’s neon yellow ensemble to Grigor Dimitrov’s radioactive shirt, the athletes are putting on a colourful show at the US Open
, kitting players out in a riot of psychedelia. For 2023, the kits are just as colourful, but with patterns less likely to cause television sets to strobe. Their Aztec- and mosaic-inflected designs have caught the eye. Defending champion Carlos Alcaraz sported one of the new tops – and for the first time since he came to mainstream attention – went sleeveless.
While Nike has consistently led the field in zany kits, its key rival Adidas has often missed the mark. Tried too hard. Fallen at very ugly hurdles. Last autumn’s North American hard-court swing featured. This year, the company’s vibe is still somewhat unhinged, but works better. Aside from Pegula’s less eye-popping racerback dress, there are plenty of diverse looks. Zebra accents abound, as do lightning-bolt motifs on chests and zig-zag skirts.
Alas, Roger Federer, so suave on and off the court, has hit a bum note with the sports brand he part-owns, ON. Young American hope Ben Shelton wore
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