The Apple co-founder’s estate wants the world to read the great man’s words for themselves.
Steve Jobs never lived to be an old wise man. But running Apple and Pixar, tumbling and thriving, earned him a lot of wisdom in his 56 years. Now, a small group of his family, friends and former colleagues have collected it intoSomewhere between a posthumous memoir and a scrapbook album, it is told through notes and drafts Jobs emailed to himself, excerpts from letters and speeches, oral histories and interviews, photos and mementos.
But Laurene Powell Jobs wanted people to be able to directly hear her husband of 20 years. “He has been written about, but this is actually his writing and his work,” she says. “So there’s no intermediary.”In the more than 11 years since Jobs died, technology has accelerated exponentially. He foresaw the rise of personal computing and the ubiquity of the internet years in advance.
For Jobs, that manifested through making products, not a memoir. “That was never something that he intended to take the amount of time it would require to do,” Powell Jobs says. “One never knows, as life goes on, whether there would be a desire for that.” Disney CEO Bob Iger, who befriended Jobs when Disney partnered with, and later purchased, Pixar, says, “I exhorted him to sit with a producer and a camera and tell his story. In his last six months, he never got around to doing that.
“We don’t need a book that tells us what he did, because we have examples of that every day in our lives,” Iger says. “But a book that really brings us inside him and tells us who he was, it’s very intimate.”Francis F. Denny/The New York Times
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