Starbucks plans to spend $450 million next year to make its North American stores more efficient and less complex.
Starbucks __ ringing up record sales but struggling with low employee morale __ plans to spend $450 million next year to make its North American stores more efficient and less complex.
Culver said customizable cold drinks __ which now make up as many as 75% of Starbucks' U.S. beverage orders __ are taxing employees in kitchens designed for simpler hot drinks. Starbucks debuted a new work station that requires less movement and can cut 50 seconds off the process of making a blended iced mocha. It also announced a new patented technology that will cut the time needed to make cold brew coffee from 20 hours to a few seconds.
It wasn't immediately clear if the new investments and technology would be offered to non-union stores; Starbucks said the company hasn't yet decided how the investment will be doled out. But in May, Starbucks announced $200 million in additional pay and training but said that benefit would only go to non-union stores.
Culver said the company will respect the unionization process and negotiate with the stores that vote to unionize. But he also reiterated the company's position.
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