Starbucks plans to spend $450 million next year to make its North American stores more efficient and less complex. The company also said it plans to open 2,000 net new stores in the U.S. by 2025.
Starbucks – ringing up record sales but struggling with low employee morale – plans to spend $450 million next year to make its North American stores more efficient and less complex.
Customizable cold drinks – which now make up as many as 75% of Starbucks' U.S. beverage orders – are also taxing employees in kitchens designed for simpler hot drinks. Starbucks debuted a new work station that requires less movement and can cut 50 seconds off the process of making a blended iced mocha. A new technology will cut the time needed to make cold brew coffee from 20 hours to a few seconds.
"The reality is, we have a trust deficit with our partners," said Frank Britt, Starbucks’ executive vice president and chief strategy officer. "The work we do in our stores today is too physically hard."named Starbucks’ CEO
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