American rapper Snoop Dogg said he is ready to learn "some new tricks" when he collaborates with Gen Z social media influencers to showcase the Paris Olympics to a younger generation.
FILE PHOTO: Jun 23, 2024; Eugene, OR, USA; Snoop Dogg watches during the US Olympic Team Trials at Hayward Field. Mandatory Credit: Kirby Lee-USA TODAY Sports/File PhotoAmerican rapper Snoop Dogg said he is ready to learn"some new tricks" when he collaborates with Gen Z social media influencers to showcase the Paris Olympics to a younger generation.
He will explore Paris landmarks, attend competitions and provide regular reports during the network's prime-time coverage. NBCUniversal is sending 27 influencers to the Olympics to film their own content for platforms including Snapchat, TikTok and YouTube to reach young fans who have grown up consuming content on their phones.
"It's going to be a little more insightful, because I've spent time with these athletes and some of their families as well," he said.
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