Snickers is releasing a green candy bar for Halloween this year!
The calendar officially reads August, which means fall is right around the corner. In turn, spooky season will soon start and the country's leading candy companies are getting ready for Halloween. This week Mars unveiled its new offerings for the season, including Snickers and Twix bars filled with green goo.
"As an authority on Halloween, Mars is committed to inspiring moments of everyday happiness for our fans – and that includes delivering our classic treats with a seasonal twist," Mars Chief Halloween Officer Tim LeBel said in a press release."From the candy dish to trick-or-treating, we have no doubt fans will delight in Mars' seasonal offerings as we look forward another fantastic Halloween season.
"Given many of our everyday and seasonal products are made on the same line, we have needed to balance production over the past several months to improve everyday on-shelf availability and build seasonal inventory at the same time," she added."While this will likely result in second half seasonal share pressures, we expect our everyday share trends to remain strong behind higher inventory levels and more advertising and merchandising.
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