Hershey warned it won’t 'fully meet consumer demand' for Halloween or the December holidays, so trick-or-treaters may not find some Reese’s, Hershey’s Kisses and Kit Kat bars this year.
Trick-or-treaters may be missing some of their favorite Halloween candy this year, as the maker of Reese’s Peanut Butter Cups, Kit Kats, Hershey’s Kisses, Mounds and Almond Joy has warned that it won’t be able to meet consumer demand this fall.
“Seasonal consumer engagement is expected to remain high, and we expect high single digit sales growth for both our Halloween and holiday seasons,” said Hershey Co. HSY, +1.65% CEO Michele Buck in prepared remarks for the company’s second-quarter earnings call this week. “Despite this strong growth, we will not be able to fully meet consumer demand due to capacity constraints.”
Adding to those challenges, many of Hershey’s everyday and seasonal products are made on the same manufacturing lines, Buck said, and the company made the difficult decision to prioritize the on-shelf availability of everyday candies , which was “critical to enable us to increase advertising and merchandising levels” to drive growth and keep Hershey competitive with other candy brands in stores.
That’s especially bad news considering Hershey’s Reese’s Peanut Butter Cups are consistently voted among the most popular Halloween candies in industry polls. The Reese’s Peanut Butter Cups ranked No. 1 on CandyStore.com’s list of most popular Halloween candies in the country last year, and Hershey’s Kisses also made the top 10.And when Hershey dropped a giant 3.4-pound Reese’s Peanut Butter Cup pie for $45 for Thanksgiving last November, it sold out in less than two hours.
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