Smaller, versatile concert halls — like Denver's Mission Ballroom — step out of the shadow of stadiums (via nytimes)
After a bumpy recovery in 2022, when many venues struggled with rapid inflation and labor shortages, live entertainment is expected to rebound this year. Revenue from U.S. events is expected to climb to $65 billion in 2023, from $58 billion last year, according to IBISWorld, a market research firm.
Some venues use curtains to camouflage empty space for smaller events. Technology allows for flat or raked seating or a combination that creates levels. Other features include advanced projector techniques, wall videos and lighting and special effects. For example, an apartment complex with two 12-story towers wraps around the concert hall, and the bottom of the complex’s pool is the skylight on the roof of the Anthem lobby.
As part of the contractual agreement to name the theater, YouTube can livestream events. The theater also features an interactive digital wall to showcase YouTube creators and artists and interactive video screens throughout.
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