KOTA KINABALU: Several main events in Sabah such as the Borneo Marathon, Sabah Fest and Kaamatan festival are listed in the Visit Malaysia Year 2020 (VMY2020) event calendar to attract more tourists to this state.
Deputy Chief Minister Datuk Christina Liew , who is also state Tourism, Culture and Environment Minister, said the event calendar was published by the federal Tourism, Arts and Culture Ministry.
“In conjunction of VMY2020, Tourism Malaysia has also collaborated with Sabah Tourism Board to come up with a brochure called Best of Sabah Packages 2019/2020, which highlights 100 tourism packages across the state. Liew added that among the marketing strategies to promote Sabah is putting VMY2020 logos in all promotional activities participated in foreign markets.“Among the upcoming ones listed in the first quarter of 2020 are Asean Tourism Forum 2020 in Brunei , South Asia’s Travel and Tourism Exchange in New Delhi , MATTA Fair in Kuala Lumpur and Internationale Tourismus-Börse Berlin in March, ” she added.
“We will continue to cooperate with international tourism agents and airline companies to promote our products here, as well as increase e-marketing through websites and social media, ” said Liew, adding they also plan for media familiarisation programmes.
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