Minister of Investment, Trade and Industry Tengku Datuk Seri Zafrul Aziz recently officiated the launch of PROTON’s S70 at the Axiata Arena in Bukit Jalil. The Proton S70 signifies the national car maker’s return to the C-segment sedan market, extending the number of models co-developed with Geely to four.
Minister of Investment, Trade and Industry Tengku Datuk Seri Zafrul Aziz recently officiated the launch of PROTON ’s S70 at the Axiata Arena in Bukit Jalil. Following the introduction of three all-new SUV models since 2018, the Proton X70, Proton X50 and Proton X90, the Proton S70 signifies the national car maker’s return to the C-segment sedan market, extending the number of models co-developed with Geely to four.
The development of the Proton S70 was a comprehensive process that underscores PROTON’s commitment to innovation and close collaboration with Malaysia’s automotive ecosystem through local sourcing. The Proton S70 is a testament of our commitment to listening and fulfilling the demand of PROTON’s customers. In 2018, we entered the SUV market with the Proton X70 and today we are the best-selling SUV brand in Malaysia. So now, we want to replicate that success by returning to the C-segment sedan market with the Proton S70
PROTON S70 Sedan Launch C-Segment Collaboration Innovation Malaysia
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Proton Introduces New Sedan Model Proton S70Proton is set to introduce a new sedan model called Proton S70, which is a C-segment sedan that replaces the previous model. Despite criticism of Proton for simply changing logos on Geely-based models, the company has actually put in 260,000 hours of research and development, design, and engineering in Malaysia to produce the Proton S70. It features 453 re-engineered components, including 283 components produced by local vendors and 24 components produced in-house. So, what are the differences between the Malaysian-built Proton S70 and its Chinese twin, the Geely Emgrand?
Read more »
Proton S70 production begins, to compete with Honda City and Toyota ViosProduction of the S70 has commenced following the discontinuation of the the Exora MPV after 14 years of being in production, and the S70 will be marketed as a C-segment model that will bring increased competition within the segment. The S70 is expected to start from under the RM85,000 mark when its pricing is announced, undercutting its key B-segment sedan rivals in doing so
Read more »