Princess Gollum and Tótem Spotlight Young Mexican Designers - PAPER

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Princess Gollum and Tótem Spotlight Young Mexican Designers - PAPER
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'Tótem began with the objective to show a side of fashion in Mexico that was rarely seen' wifislilangel

, a multidisciplinary platform for his country's young generation – one that throws out outdated beliefs that queer, brown, femme-presenting creatives are not meant to be in fashion. Who don't deserve a seat at the table.

Walk me a bit through the creation of Tótem and its inception — from the initial stages, to the magazine, and then elevating that platform into a physical space. What is the Mexico City fashion scene like for someone who has never been there? What's different about the environment in comparison to other fashion hubs that most people recognize?

Many of them I met when we were younger and coming up in the scene, creating our brands and the local industry in México like Paloma Lira, and Baby Angel . Now I see a lot of that same energy in the younger designers we carry and it makes me nostalgic. I'm inspired by their vision and it is rewarding to be able to give visibility to their incredible projects. Banzo, Grosera, Ondear and Sabrina Ol to name a few.

Tótem Tienda feels like a rainbow-filled, urban exploration of art and authentic passion. What are the feelings you want to express when someone walks into the store?

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