Prada Taps Former LVMH Executive as CEO

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Prada Taps Former LVMH Executive as CEO
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Designer Miuccia Prada and her husband Patrizio Bertelli are bringing in Andrea Guerra to run the company and groom their son to one day take over

Prada SpA is tapping former LVMH Moët Hennessy Louis Vuitton SE executive Andrea Guerra as its next chief executive, setting in motion a long-awaited succession that scales back the role ofMr.

Guerra’s nomination as chief executive officer will be voted on at the next board meeting on Jan. 26, the company said. Ms. Prada and Mr. Bertelli said Mr. Guerra is expected to help groom the couple’s son, Lorenzo Bertelli, to one day take the reins of the brand.

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