While players of 'Pokemon Go' were guided by their mobile phones to real-world locations to collect magical creatures, 'NBA All-World' allows players to challenge each other to games in the street. Full story:
PARIS: Seven years ago the mobile game 'Pokemon Go' took the world by storm, and now its creators are aiming to infuse the same 'real-world' appeal into their new basketball game.While players of 'Pokemon Go' were guided by their mobile phones to real-world locations to collect magical creatures, 'NBA All-World' allows players to challenge each other to games in the street.
'It is mobile, low cost and almost everybody has one,' he said.Brand buy-inNiantic is hoping to cash in with microtransactions — players can spend small amounts on virtual items that allow them to move through the game faster or customize their avatars with sneakers from brands such as Adidas or Puma.Hanke concedes that the success of 'Pokemon Go' has helped Niantic get high-level corporate partners onboard.
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