CFO Jill Woodworth says lower-cost equipment might finally be on the drawing board.
from Peloton Interactive have gotten more of a workout from analysts than consumers working up a sweat on one of its pricey stationary bikes, but
But rather than a full suite of products, Woodworth told analysts on a Barron's Investing in Tech call that there's really only one device Peloton is considering at the moment: a cheaper treadmill.for them. The $2,245 price for one of its connected bikes and the $4,295 cost for a connected treadmill hasn't deterred consumers from buying them: Sales surged more than 60% to $420 million last quarter.
But the market is not even, so although a cheap rowing machine would be a nice addition to its product lineup, Woodworth says the opportunity there is"much, much smaller than tread and boot camp," which Peloton says is 2 to 3 times the size of exercise bikes.A new Peloton treadmill would still be pricey, as Woodworth suggested the cost would be in line with one of its bikes, but it would undoubtedly leverage the growth in connected subscribers to its fitness classes .
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