Projects from the likes of TheNormanLear, mindykaling, Amy Poehler and Will Forte are in the works as the NBCUniversal-backed streamer Peacock ramps up for beyond its expected April launch
Hours before Comcast is set to formally unveil the company's streamer with a glitzy presentation to investors in New York, Peacock is preparing for what comes after its April launch.
With a formal launch date and pricing expected to be unveiled during the Thursday presentation, Peacock has put six new scripted projects in its development pipeline.
The orders come as Peacock aims to draw a broad audience of viewers to its platform, which is expected to be supported by ads and come with a tiered pricing structure. Formal details on that will be announced Thursday afternoon. Peacock will feature a collection of originals and library content from across NBCUniversal's brand. Its current scripted slate featuresRutherford Falls.
Peacock's strategy is to bring in subscribers with beloved library fare and keep them around with new programming from those creators and stars. Peacock, for example, has exclusive streaming rights toin the work from the former's exec producer Mike Schur and starring cast member Ed Helms.Based on the McElroy Family’s wildly popular Dungeons & Dragons podcast and No.
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