ViacomCBS unveiled a new ad-sales team that relies heavily on senior executives who were already reporting to Jo Ann Ross, the newly merged company’s ad-sales chief, when she was leading them…
said longtime Ross lieutenants John Bogusz, Linda Rene, Chris Simon, Dave Morris and David Lawenda will all remain part of the ad-sales team.
Ross was named chief advertising revenue officer of the company’s domestic ad sales in October, with Viacom’snamed to serve as the group’s chief operating officer. Ross is eager to build a unified sales team quickly, so that potential clients can buy across the new company’s holdings with relative ease.
“Given the complexities of today’s media marketplace, it is critical to have an agile sales organization that is focused on client needs and business outcomes,” Ross said in a memo issued to staffers Wednesday. “Viacom and CBS have always maintained great relationships with advertisers, and as a combined company we will take these partnerships to another level in the year ahead.
Mike Dean, also from the CBS side, will lead the company’s efforts in advanced advertising. Dario Spina, a Viacom veteran, will continue in his role as executive vice president and chief marketing officer of Viacom Velocity, an offering that works to link advertisers to various creative and media functions within the organization. He will also report to Ross.
Some ad-sales executives are parting ways with the new entity.
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