Online meat butchers carve out hungry niche paid SAP
This somewhat pricey alternative to mass-produced meat from large manufacturers won’t make a huge dent in the $55 billion meat industry, but certainly indicates there’s a hungry niche willing to pay more for quality, not quantity.
“But nothing beats actually meeting with the farmers and producers who are integral to our process,” said Salguero. “Our team is visiting our farmer partners on a regular basis to continue to understand the market, the products and their pain points to improve the experience not only for our members, but for them too. That's where we really get a sense of what kind of quality is out there.
“At that point, I started calling some pretty big YouTube personalities with big subscribers,” said Peterson who sent samples to them, in hopes they would use his products and mention where they can buy them., cooked up some “monster baby back ribs” from Matador Prime“Within an hour of that video dropping, my iPad started dinging with orders,” said Peterson, who found even greater exposure when a video with Malcom Reed of “How To BBQ Right” surpassed four million views.
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