Coming soon for a test run at Burger King: A Whopper patty made from plants.
A meatless Impossible Whopper and fries at a Burger King restaurant in Richmond Heights, Mo. The chain announced a test run for the burger, which uses patties from Impossible Foods Inc., in 59 restaurants in the St. Louis area.
Burger King, known for meaty excess like its 1,150-calorie Bacon King sandwich, is now selling a plant-based burger. The chain, owned by Restaurant Brands International Inc., announced a test run for the burger in 59 restaurants in the St. Louis area. Burger King says the sandwich will use patties from Redwood City, Calif.-based Impossible Foods Inc. The Impossible Whopper is flame-grilled like the regular Whopper and comes with the standard tomatoes, lettuce, mayonnaise, ketchup, pickles and onion.Burger King is an early adopter of plant-based meat in the fast-food industry.
The move underscores how chains are looking for new ways to gain an edge over rivals as competition heats up — and the rapid growth in demand for meat alternatives may fuel a new battleground in this fight. McDonald’s Corp., like most major fast-food companies, doesn’t offer meat-free burgers in the United States, though it recently introduced chicken-free vegan nuggets in Norway. That may change as consumer demand rises across the industry for non-meat options.
Impossible Foods, part of a growing crop of meat-substitute producers, has sold its burgers at restaurants since 2016, starting with trendy eateries such as David Chang’s Momofuku Nishi in New York and Jardiniere in San Francisco. It later branched out to upscale burger chains
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